Legal framework

Data protection:

Make sure that your store complies with the GDPR guidelines. Update your privacy policy regularly and make sure that you have valid declarations of consent for data collection.

Imprint:

A correct legal notice is required by law. All relevant company information and contact details should be listed here.

User friendliness (usability)

Mobile optimization:

Over 60% of users now store via mobile devices. A responsive design is therefore essential.

Fast loading times:

Users expect that a Website loads in less than 3 seconds. Use tools such as Google PageSpeed Insights to check the speed of your website.

Product presentation and description

High-quality images:

Customers cannot physically see or touch products online. Clear, high-resolution images are therefore a must.

Detailed descriptions:

Provide all relevant information, including size, material and care instructions.

Payment and shipping

Flexible payment methods:

Offer various payment options, such as credit card, PayPal and instant bank transfer.

Transparent shipping costs:

The shipping costs should be clearly stated. If applicable, also offer free shipping or pick-up options.

Customer service

Live chat function:

A live chat can answer customer questions immediately and speed up the sales process.

Return policy:

Clear and fair return policies increase customer confidence in your store.