on-page seo optimization
On-page SEO covers all measures taken directly on your website to improve rankings. From keyword research to technical optimization - here is everything you need to know.
keyword research as the foundation
Everything starts with proper keyword research. Understand which terms your target audience uses and align your content accordingly. Use tools like Google Keyword Planner or Ubersuggest.
Distinguish between short-tail keywords (e.g. "web design") and long-tail keywords (e.g. "professional web design for small businesses Vienna"). Long-tail keywords often have less competition and higher conversion rates.
high-quality content
Content is King - this principle still applies. Google evaluates content based on E-E-A-T: Experience, Expertise, Authoritativeness and Trustworthiness.
- • Does the content provide real value?
- • Is it better than the competition?
- • Are user questions answered?
- • Is the text well-structured and readable?
- • Are sources and facts accurate?
using meta tags correctly
The title tag and meta description are your showcase in search results. The title should contain the main keyword and encourage clicks. The meta description summarizes the content and includes a call-to-action.
- Title: 50-60 characters, keyword at the beginning
- Meta description: 150-160 characters
- H1: Only one per page, with main keyword
- H2-H6: Logical structure for subheadings
- Alt tags: Descriptive for all images
mobile optimization is mandatory
Google uses Mobile-First Indexing. This means the mobile version of your website is used for ranking. A page that is not mobile-optimized has little chance of achieving good rankings.
Test your page with the Google Mobile-Friendly Test. Pay attention to readable font sizes, sufficiently large buttons, and fast loading times on mobile devices.
optimize page speed
Loading time is a direct ranking factor. Users expect a page to load in under 3 seconds. Every additional second dramatically increases the bounce rate.
- • Compress images (WebP format)
- • Enable browser caching
- • Minify CSS and JavaScript
- • Use a CDN (Content Delivery Network)
- • Implement lazy loading for images
lsi keywords and semantic search
LSI (Latent Semantic Indexing) keywords are thematically related terms. Google understands the context of your content better when you incorporate semantically relevant words.
Write naturally and vary your terms. Instead of repeating "web design" ten times, also use "web development", "website design" or "digital design".
don't forget internal linking
Internal links help Google understand your site structure and distribute "link power" across your website. Link relevant content together and use descriptive anchor texts.
On-page SEO is not a one-time project but a continuous process. Start with the basics and optimize gradually. The results will show in improved rankings and more organic traffic.
Web developer and strategist from Vienna. Passionate about clever solutions that make everyday life easier.